![]() AdsCompass - Global Ad network for Publishers and Advertisers.Appska - Full-service performance marketing agency for your app.RevX - Made for Growth, Built for App Marketers.PubMatic - The Future of Programmatic.But many also offer opportunities to integrate the app user experience, for instance enabling in-app purchases as a feature. Often, free-to-download apps make their money from publishing in-app ads and running advertiser promotions. When an in-app ad is well-placed, it increases sales and improves engagement for app publishers. Source: Statista How does advertising on an app work? Global online ad spending desktop vs mobile percentage, 2018 – 2023 (%) In-app advertising forms a large percentage of this trend and is likely to continue to rise over time. And in 20 they’re expected to grow large enough to overtake desktop advertising as the most popular platform. Mobile advertising revenues are growing every year. And these help with targeting specific audiences. Mobile advertisers who use this method often use pay-per-click strategies. By allowing advertisers to advertise their products and services to app users, app publishers drive revenues that ensure their apps stay free to download. In-app advertising is a mobile advertising strategy used to drive revenues by marketing on apps. But we’ll also showcase a complete list of in-app advertising companies that are ready to get you higher revenues from your campaigns. In this guide, we’ll outline some of the benefits of in-app advertising. So how can you connect with the top in-app advertising companies and get the help you need? Because, in partnership with in-app advertising companies, publishers and advertisers can produce impressive creatives and plan better strategies. But you will need support from the best in-app advertising companies to succeed. It’s a format that works both for app publishers and the advertisers who use them. ![]()
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